Fastighetsägarna Service, one of Sweden's leading property managers, is constantly working to develop its offering. The focus is on driving digitalization in the industry and providing customers with tools to improve the tenants' experience.
Broadening the offer in services to increase the level of service, simplify for property owners and condominium associations and create additional revenue were the key words in choosing Avy's digital tools. This has meant not only a more pointed management offering compared to competitors, but also a direct diversification of the company's target audience and business strategy.
“For Fastighetsägarna Service, Avy's e-commerce platform for housing companies has opened up a completely new business for a new target group, where residents — not only housing associations and property owners — become direct customers to us. We can offer a new level of service and a platform that creates added value for the end customer. The platform also simplifies and optimizes processes in our own operations”, says David Gutierrez, business development manager at the Property Owners Service.
As an example of service, residents who want something fixed in or for their home, such as a new sink or craft work, can order it in the tenant experience app (which in turn creates a direct order to the company's case management system), and then receive an invoice for the ordered item or service and pay for this in the app.
“This is win-win for all parties — our employees know the property and the work involves no extra transport because we are on site and the property owner or the board of the condominium association has a relationship with us and our employees.It has long been a business strategic goal for us to scale up and expand our service offering and with the help of Avy we have been able to do that. We work closely together and jointly develop the packaging of services and content in the app. We see Avy as a strong digital partner that supports us in achieving strategic goals, and with which we can actively reason about digital functionality and market needs.” continues David.
Since the tenant experience app was launched, a dozen different craft services and safety products have been offered to residents, with hundreds of thousands of SEK in increased revenue. Every second app user now also pays their fee through the app, which contributes to efficiency for the organization and simplicity for the user. Additional appreciated functionality in the app is fault and service notification as well as the move-in service with home insurance and electricity contracts.
